01.26.23
How can experiential graphic design (EGD) bring to life a “natural network” building design concept while demonstrating a company’s “human, connected, and intelligent” brand values?
Through conceptual art installations, playful wayfinding demonstrating connectivity and communication, and a thoughtful use of materials and color, the EGD throughout our confidential tech client’s 7-story workspace plays a significant role in reinforcing the company’s guiding principles.
Images shown at left, top to bottom:
–Taking the form of a tree’s rootball, a carbon pie chart made of hand-dyed rope visualizes the significant reduction of carbon used in the building, demonstrating our client’s aggressive sustainability goals.
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–In each of the three stairwells, larger-than-life illustrations display sign language that spells out the level of each floor. These colorful graphics draw users into the space and celebrate the tech company’s focus on creating tools that enable all modes of communication.
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–Symbolizing the client’s mission to “solve for one, extend to many,” this 3D installation provides a colorful landmark to aid in wayfinding on the workplace floors.
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–A dynamic illustration of a hockey player striking a puck fills the back wall of the Hockey Room—one of the many amenity spaces created to give employees the opportunity to infuse their days with variety and connect with colleagues.
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–Custom branding and artwork showcases the distinct food offerings at VegTable, one of nine unique food stations featured in the Urban Food Hall on the 2nd floor of the building.
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–Specialty space signage was adapted to coordinate with the interior’s materiality and color palette, while maintaining cohesion with existing signage standards.
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